I don’t know about the rest of the SEO companies out there that offer in-house link popularity building but it seems finding someone to do it long term has become difficult and I think I understand why.
I came into the game back in 2005, injured, in need of a job and had no real advanced education but I was hungry. My leg industry kept me out of my safe zone in terms of “preferred” employment; roofing, construction, moving, waste management, etc. I came to realize quickly that SEO was a growing industry and one that could prosper if done the right way. I came in handling reciprocal links for maybe 5-6 small cl
ients. I say “small” compared to the clients we deal with today in terms of size, budgets and industries. The number today is more near 95-100 domains.
In-House Link Building…
Industry Research for Category Building: Take some time to research the industry you are working from. For link generation purposes you give yourself a path to take in terms of websites, directories and search engines to search as well as what keywords may help most when searching for relevant link partners. Then there is generating the appropriate links for the categories chosen and submitting them to their respective webmasters hoping they will link in return.
Link Generation: Going out and locating websites to contact for linking purposes. To me, the in-house “link manager killer”. It could take hours and hours, many times; days to locate 300-500 links. Depending on the industry you are working in finding 300-500 links could seem damn near impossible. Note that I have my own way of doing things. With 6 years in the game I have networked with many companies and individuals that help in MY time locating links. For beginners, to find good 3 way link resources you have to get to know a few link managers that handle multiple clients. One-way link building usually consists of 3rd party companies.
Link Submissions: After all of the links have been generated and uploaded to the respective newly indexed pages it is time to submit your client’s link to each of the respective webmasters or website owners either using template emails or filling out link exchange forms. Depending on the experience you have this can take hours in itself. I have seen coworkers take up to 9 hours to submit 400 links both using emails and link exchange forms. Submissions are done twice usually. After the 2nd I will give it 2 weeks and then remove all non-reciprocating links.
Reciprocal Link Checks: Not all webmasters own up to their end of a reciprocal link exchange agreement. In fact in my experience up to 20% of the 1000s of websites I am currently exchanging links with will remove my link with no notification to me. For this reason you would like to conduct reciprocal link checks to make sure your link is still active on the page or website agreed upon originally. Depending on if you are adding and removing from the actual websites yourself or records keeping are done with Excel sheets, the time associated with the checks varies.
NOTICE I mention the time associated with each of the 3 variables above and the title of the post is “long term link managers”. It is hard to find them these days. As I mentioned in the beginning of this article; I was hungry and had no college education. When I came into the SEO industry I was at the bottom of the totem pole but I saw room for advancement. I am now lead programmer and company link manager for other employees. My “responsibilities” list is too long to list. The biggest reason I am still around is I had no higher education or direction I was moving in.
HUH? I came in with a fresh mind, saw what it was about and gave myself a path compared to those shopping for jobs because of the present climate here in America. The hustlers out there are willing to do just about anything knowing they will be on their way as the opportunity arises. That is what companies are suffering from. Hiring kids out of college, people with too much work experience or people with credentials that make them seem they could work for Microsoft. There is NO WAY they are sticking around for the long-term. It is nice to brag about them to coworkers until they go through all of the training and learn all of the games that have made your company only to move on. For owners I can understand the frustration. For the hustler who comes and goes, “go for it”.
Long term link management positions are no longer “long term”. Outsourcing to India seems to be the popular way of doing things. NEVER in my days will it happen on my watch at the company I work for. In house link building has brought many, many positive experiences. With all of the variables aligned from your SEO campaign the good results can be endless. At the same time you can think you have done it all only to have to wait for what seems “forever”. Patience!!!
A guy I know well; Woody, owns a tree service company in North Haven, Connecticut. I have actually written about him before. Things have changed since then with his outlook on the internet and its power when it comes to local businesses.
Good morning people. Tony Garcia here of Tonyandjohngarcia.com. People will ask right away; is he really pushing a link directory on people through this blog and the social media he has set up?